Social Media Marketing
What works for you now might not work for you in six months.
As your audience changes, as social media platforms themselves change, as the world changes, so must your social media strategy
We are in an age where more than 70% of consumers expect a brand to have a social media presence.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, etc.
Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing is a perfect channel for sharing your best site and blog content with readers. Once you build a loyal following on social media, you’ll be able to post all your new content and make sure your readers can find new stuff right away. Plus, great blog content will help you build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
Using Social media marketing, followers can attract more and more people; they can also start conversation with anyone to whom they like to call.
How can we help you?
If you want to see more on digital marketing services, contact us directly. Even if you don’t end up hiring us, you’ll walk away with at least 2-3 insights to measurably improve your online marketing performance.
What's Included in Our Social Media Marketing Services
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results. Learn more about our social media services list and packages below!
1. COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
2. CREATING ENGAGING ORGINAL SOCIAL CAMPAIGNS
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
3. CREATING DATA-DRIVEN PAID SOCIAL CAMPAIGNS
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
4. TRACKING YOUR SOCIAL CAMPAIGNS
- Tracking and optimizing your audience and reach
- Tracking and optimizing engagement rates
- Tracking and optimizing click-through-rate and leads
- Tracking and optimizing your ROI on paid social campaigns
5. MANAGING & MONITORING YOUR SOCIAL REPUTATION
- Monitoring social media reviews
- Monitoring social media feedback and sentiment
- Monitoring social engagement from campaigns
- Monitoring brand mentions and chatter across social platforms
Facebook advertising is targeted to users based on their interests, demographic, and geography … you set a budget and bid for each click or thousand impressions that your ad will receive.
Facebook isn’t just powerful—it’s flexible. No matter what type of company you run, it has enough different marketing options that you can tailor your marketing efforts to fit your company, your budget, and your time constraints.
Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
Instagram may be younger, with fewer users, than its parent company Facebook, I. Instagram provides a platform to tell visual stories through various ad formats. Today Instagram has 800 million active users. Instagram is the breakout star of the family who everyone wants to sit next to.
YouTube
YouTube has over two billion monthly visitors – the second largest search engine and has a larger adult audience than any cable network-and that’s just the people who’ve signed in. when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your google ads account.
Twitter gives people a platform to discuss trending topics that they feel strongly about, which connects you and your business with what’s happening in the world every day. Learn the latest, real-time trends and invest in social listening. It’s also a great way to get a read on your brand’s public reputation. This massive repository of human thoughts, emotions, and right-now experiences boasts over 150 million users worldwide.
Snapchat
Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat, advertisers are able to reach a global audience and become a part of their everyday conversations.
Tiktok
With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers.Reach diverse audiences around the world through TikTok Ads, an all-in-one marketing solutions platform across some of the world’s fastest-growing mobile apps.
LinkedIn’s all-in-one advertising platform. You’ll be able to set up ad accounts, run campaigns, and control your budget
giving you an edge and a chance to connect with audience members who may be more inclined to keep scrolling past when they’re scrolling through their Facebook feeds and see your ad, but who are happy to engage when they’re in a business mindset.
Other Social Media Marketing Services for Businesses
Social media analytics and reporting
Before you begin marketing on social media, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
Brand monitoring
If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company.
Reputation Management
Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.